We do a lot of Networking in and around Denver where our business is located. I have to tell you I am still shocked when I get a business card from someone and see @gmail.com for their email address. Not to mention the periodic @yahoo.com, or the Unicorn @aol.com free email applications.
Why Having a Gmail Email Address for Your Business is a Bad Idea.
You don’t look professional, you just don’t. In this day and age it is very easy to get an email address with your domain address. If you are a gmail fan good for you. Use it all you want; just do not have it as your email address. When I see this I automatically think this business is not real or this person doesn’t take their business seriously.
Online Security. As business owners we are always leaving our business cards around town, bulletin boards, coffee shops, etc. It is very easy for someone to create a very similar email address to yours and potentially attempt fraudulent activity. Additionally, free email accounts are periodically hacked or simply shut down by the service for no reason. As a business owner, you cannot afford to be unable to access your emails.
Data Breaches. In 2016 we found that Yahoo had roughly half a billion users data compromised in one of the largest Cyber Attacks ever. The truth is these big companies are constantly under siege. There is no way to no way to see or know where your data is being stored, and the security of those networks, etc.
HIPAA. This is important. Are you in any way, shape, or form in the medical industry? You cannot, I repeat cannot send emails to your clients that are not encrypted. A free email provider cannot provide this. We see this one day in and day out. If you are in this industry, this is of the utmost important to rectify immediately. Therapists, Chiropractors, Doctors, Dentists, Physical Therapists, etc. this rule applies to you.
What does a business grade email look like?
Hosted exchange with Office 365 changed everything for business owners. This is an extremely economical solution that gives you a whole suite of power business applications.
Encrypted Email. If you are in the medical or financial industries you are able to get the encrypted email feature that your industry requires.
Calendar, Contact, and Email Syncing among all Devices. This one is huge. If you have free email you are trying to accomplish this through POP3 it probably isn’t going well. The power of syncing with hosted exchange will amaze you.
Calendar Sharing. You have the ability to share your calendar with co-workers and teammates allowing for maximum efficiency and collaboration.
More Efficient Search Feature. If you have ever tried to find an email you have experienced one of the biggest downfall of non business class email solutions. The search feature with Microsoft Hosted Exchange is powerful and you will become spoiled quickly with this feature alone.
Disaster Recovery. You have the power of Microsoft behind you. They are up 99.99% of the time, have built in the strongest security and backup solutions as well as including Spam Filtering, Virus Removal, and email continuity services.
If you are using a free email service for your business the first step is to get to work on rectifying that situation for your business. Microsoft Office 365 and Hosted Exchange are a no brainer for businesses ranging in size from 1 user all the way up to thousands of users. We can easily and effectively migrate your to Hosted Exchange over a weekend with zero disruption to your business.